As the defining characteristic, Kinetic Imagery communicate concept of “movement.” All of the KI capture this idea of “movement” in an energetic, fluid way that aligns with the Intel brand and highlights an expression of the power and performance of Intel products and the experiences those products enable.
Team: Iwona Waluk (design director), Future Deluxe (production)
Worked as a Designer for this project of Red Peak group with the design team.
Branding and logo design for RedPeak company New York.
Design by Aya Kawabata.
A design agency in NYC, RedPeak group changed their own logo from the past. The new logo was selected from many ideas from the designers of the red peak group. Aya's idea was chosen as the final design for this project.
OLLO
Logo design and branding.
In a category filled with skepticism, my job was to create an approachable brand to connect with the contemporary consumer. I helped build this new credit card from the ground up including a new name, logo, tone of voice, and positioning.
POSITIONING & PERSONALITY
Most new financial brands stake out a position of either convention or disruption. But research showed people want something in-between. So our team process was guided by the need for nuance — to protect true innovation AND a solid, trustworthy foundation.
NAME & LOGO
"ollo" was chosen for its approachable sound and because it helped convey a core element of the new brand - to view customers as a whole person regardless of their credit score. So, as you say ALL-O... the "all" is about seeing people as more than a number. The logo for Ollo is both a verbal and visual palindrome. The friendly, lowercase lettering is anchored by a heavy, stable font.
NO SURPRISES. NO STRESS.
For most people, thinking about their credit score is a stressful affair. So a lot of our creative exploration focused on finding ways for the brand to make learning, signing up, and servicing an account simpler, and dare we say, more fun.
Main Logo design / branding : Aya Kawabata
Brand development: with design team members at Red Peak.
Vivial provides customer engagement tools for small and medium size businesses. From mobile site and content development to SEO and CRM programs, they are experts in creating and sustaining customer connections. This focus on connections became the foundation of our identity.
LOGO & IDENTITY
As it's center, the I's within the mark represent the customer, and the literal connections Vivial creates. From there we designed a visual language that could show a one to one connection, or a vast landscape of customer interactions.
EXPERIENCE & ACTIVATION
We built the story of connections into Vivial communications and corporate spaces around the country - from reception areas, to their cafeteria tables. We helped the internal team understand and embrace the new brand philosophy.
Worked for Red Peak group with the design team.
Creative direction / Graphic design
Aya Kawabata
“CONDIZIONE” exhibition by PRADA archtects ROBERTO BACIOCCHI
video interview link : by USA TODAY
Prada architect Roberto Baciocchi presents Paris exhibition
The logo is inspired by the structure of exhibition building:Elephant Paname
ABOUT THE SHOW
From 5 through 29 April 2018, inside the Dome of Elephant Paname in Paris, the architect Roberto Baciocchi delivers an intimate, urban & symbolic pop up space, inviting both visitors and artists to experience ‘real life’, supercharged with emotion.
An antechamber, a relaxation lounge, a space for socialising and a tactile garden give form to a multisensory path devoted to art and design, where images, sounds and smells interact with the public.
Divided by corridors adorned with the works by 40 international independent artists, the belle epoque mansion transforms into an itinerant workshop provoking emotion, under the guidance of Roberto Baciocchi himself.
The smell of cut wood and grass, freshly baked bread, or the fumes that seep from a fresh oil painting: each scent evokes our childhood memories and fantasies, thanks to custom olfactory notes developed by Givaudan.
An original soundtrack, curated by Frédéric Sanchez, suddenly arises through directional walls, with the aim of connecting the art installation with an experience unique to each visitor.
Emotional fictions, taking the form of Instagram Stories realized by the talents of “1000 Visages” cinema association, inhabits a giantesque tactile screen under the direction of the film-maker Houda Benyamina (Caméra d’Or at Cannes Festival for the film Divines)
Two mysterious capsules open into their own reflective universes, where La Bouche Studio reimagines the ritual of dining, bringing a new opportunity for guests to engage with their surroundings, dishes and fellow invitees*.
Roberto Baciocchi takes this occasion to present an exclusive collection of home objects designed by the architect himself; a range of couches and armchairs in sumptuous velvet, alongside tables, lamps and vases that create a game of reflective light. In the midst, Baciocchi reimagines the interior of a Honda Civic with Dedar fabrics, turning what once was masculine in a warming protective space tinted with femininity.
The philosophy of Condizione is to imagine experiences that remain as close as possible to the dynamics of the real world, with a permanenet focus on elevated quality. No explanation is needed. each work speaks for itself through its context and sensorial influence. This is the condition, the point of view, placing the human being in the spotlight.
About Roberto Baciocchi
Roberto Baciocchi is one of the most popular international architects in the luxury world. He is also a designer and a fine collector.His approach to design is characterized by innovation, the attention to and the respect for the historical, architectural and social context.
Roberto Baciocchi has spent the last four decades helping Miuccia Prada and her husband, Patrizio Bertelli, create their empire of cerebral chic. This collaboration granted him the most honorary prizes, such as the Commercial Restoration Award in 1997, or the Best Restoration Award in 2002.
But his personal message, as crisp as the winter air, is far away from the ordered beauty of the Milan fashion scene. His unbound imagination provides an original architecture with elaborate yet subtle finishes: a deeply Tuscan style marked by a savage nonconformity giving any opportunity to Fantasy.
CONDIZIONE
Eléphant Paname, April 5th to 29th 2018
10 rue Volney 75002 Paris
www.condizione.co
condizione
Structure of Elephant Paname building 2
Structure of Elephant Paname building 1
Intel Branding Project, Package design, Intel Math
To launch the new brand identity, we created the Intel Brand Book: a printed piece that leverages the newly developed bold and dynamic tone of voice and highlights the amazing, true-life stories enabled by their technology.
INSPIRATION & ACTIVATION
This brand book, is part inspiration, part tactical tool. It’s a manifestation of the brand's refreshed vision and personality. Celebrating Intel’s achievements while setting the new standard for what Intel looks, feels, and sounds like. Imagery from the book was also designed into physical spaces throughout Intel
Worked as an assistant designer of the design studio design team of Red Peak.
Logo/branding design for archtecture design studio STUDIO TARO at Berlin, Germany
Graphis Annual 2018
The One Show
A simple, universal warning about climate change.
In honor of Giving Tuesday IDEO.org collaborated with the other members companies in the kyu collective for #DesignsGiving — a visual movement to increase awareness and improve the lives of people in poor and vulnerable communities.
It was very proud to have the submission selected as one of the 12 final posters by IDEO design giving, and selected Annual poster 2018 by Graphis
I believe graphic design has always been a big part of connecting people with the world around them, and touching both their hearts and their minds.So this project was a fantastic opportunity to prove that once again. Climate change is a global challenge, and I wanted a poster that could be understood all over the world, regardless of language.
Combining the hourglass and the melting iceberg was a way to keep things simple and universal, while still communicating the real sense of urgency for the communities who will be affected. You can see all the final posters, learn more about IDEO.org’s work, make a donation, and receive a downloadable poster here.
printed with a purpose
The poster shows an imminent threat to the climate, so we wanted the printing to be respectful of that. To minimize it’s impact on the environment, this was printed on locally sourced paper containing virgin pulp utilizing vegetable based inks and VOC free solvents.
political climate VS the actual climate
This is just a poster. We’re under no illusions about how much impact it can have in the real world. But the current political discussion around climate change often obscures or completely ignores facts and settled science.
To us, that made the #DesignsGiving project even more worthwhile. It felt like a good time to remind ourselves of the critical role design has always played in social discussion, debate, and dissent.
Intel® 360 Replay Technology tells the story of Intel’s stunning 360 Replay. We wanted to bring this magical process to life without focusing on the process itself
THE TECHNOLOGY STORY
Intel® 360 Replay Technology combines dozens of cameras and incredible software to give the audience a player’s eye view of the field — seeing everything from every angle. We use a bullet-time rig to try and convey this incredible motion in a single moment.
LEVI’S STADIUM
Intel is a huge sponsor for their home town 49ers in Santa Clara. We produced video and signage for every major screen and surface in the stadium. On their way to, and during every game, fans were literally surrounded by our work for 360 Replay.
Worked for Red Peak / Intel
Logo and Package Design for Intel OPTANE
Logo: Design by Aya Kawabata
Package design: Design with the design team at red peak group.
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Branding and character design for Popcode
Popcode is a web-based HTML, CSS, and JavaScript coding environment that is designed for students.
Brand direction / Character design: Aya Kawabata
the entire project was developed with the design team at red peak group.
